Baht & Brains : Creative Economy
15 july 2010
From a mobile exhibition to a book that gathers interviews and documentaries that explain everything about “Creative Economy”, the book covers the origination of the concepts, interpretation, current as well as future situations.
It includes insights into the potential of Thai industries and introduces 5 creative entrepreneurs who think like artists but act like business people.
Get to know the core of the Thai creative industry, a perfect combination between two extremely different disciplines: “economics” and “creativity”.
Find great examples of the food industry, organic agriculture industry, handicraft industry, advertising industry and R&D business.
Porntaweesophonthe owner of the ‘ready-to-cook instant Som Tum’ menu
Khaokho Talaypua nature’s home that originates a resort, a holistic health center and processed organic products
KorakotInternationalbamboo handicrafts. One idea, 10 workers
Matchinga Thai advertising company that overhauls the media industry with the ‘Through the Line’ approach
Sci-ARMSdeveloper of ‘RAIDZ’ a wholly Thai-made battle simulation system
Translated by Siritharin Chareonsiri
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Bangkok Creative City : Skills Mapping
30 november 2009
SKILLS MAPPING
Nowadays, technology has made it possible for almost everywhere in the world to manufacture similar products and services. Differentiation, consequently, comes from knowledge and creativity applied in the manufacturing process, thus, creating unique and diverse products to serve both local and global consumers.
Entrepreneurs who succeed in this new environment, therefore, are not those who own natural resources, cheap labor or low-cost capital; they are the ones who own ‘creativity’ that can turn manufacturing factors into products and services that overcome those of their competitors.
Thailand’s future economic wealth, similar to other countries, relies on creative people or the ownership of creative rights which will generate endless jobs and income.
Therefore, Thailand must head towards the creative economy, which is an economic system driven mainly by creative entrepreneurs, as it will generate employment and larger tax base for the government, enabling Thailand to maintain its sustainable economic growth.
Creative entrepreneurs does not only include those in arts and design, but also those who gather knowledge, talent, technology and the aesthetic of culture and arts and turn them into valuable and distinguished products that serve the needs of each group of consumers.
To create such creative entrepreneurs, environment and public activities that bring inspiration and learning are key factors that need to be implemented along with the general education and state policies that support the creation of thinkers who can be nurtured into creative entrepreneurs. This is what the governments of various countries are implementing under the ‘Creative City’ policy.
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T-Shirts and Suits: A Guide to the Business of Creativity
15 july 2010
David Parrish, the expert in training creative operators, present his own experience as well as the experience of those who seek advice from him, in doing creative business, through a simple content, with T-shirts and suits as the symbols of combining creative inspiration and sample of business success. An electronic version of this book is available for download, free of charge.
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Changing the world around you
3 march 2010
Across lifespan, humans cross paths with a lot other people and venues, especially in a competitive, fast-paced society. The atmosphere and density of each location influence human spirits. Have you ever asked yourself these questions? What if there is something that improves the environment and facilitates the use of a place? What if we bring advanced materials and technology to bring positive energy to a venue? How much our lives would be happier and more convenient, and how much value would be added to the world of economy and profession if these thing happen?
“Changing the world around you”
Collection of materials and innovations that will "better" the environment
- Aromatherapy on skytrain for city people
- When a high-speed train is operated in Thailand
- The road filled with fluorescent light that shines safety
- The strength and beauty of the suspension bridge
- The earthquake-proof skyscraper and the soil used to build a house
- When office technology is used to save the world
- A story of the place where a large amount of valuable assets are kept called ‘bank’
- Creative packages in the supermarket
- Green grass the grows on wall
- The toilet that only has cleanliness and smart sanitary ware to offer
- The world’s most advanced movie theater located in Thailand
- The bookless and paperless library
- The motion sensor museum
- Eco-friendly camping
- The technology-driven hospital
Experience a futurewithin reach and you will see that every change is possible.
Translated by Siritharin Chareonsiri
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Baht & Brains
25 february 2010
Why must the brain be divided into right and left hemispheres?
Why keep reason and imagination apart?
Can't business and creativity go hand in hand?
The value of world exports of creative goods and services reached US$ 400 billion in 2005, representing nearly 4% of total world trade.* When ideas are the real assets, what are our creative strengths? How can we connect them with global trends to create new business opportunities?
Bath & Brains Exhibition uncovers 3 vital points in understanding creative economy :
ZONE A : The Emergence of Creative Economy
Explore the new engine for economic growth and its mechanism, along with the analysis of international and Thailand's approach to creative economy.
ZONE B : Thai Creative Industries Case Studies
The success stories in Thai creative business : from advertising, art & crafts, food and service industry to research & development.
Korakot Aromdee : Korakot International Ltd.,Part.
Korakot: Man behind the Creative Force The key to the success of “Korakot” bamboo handicrafts has been in its owner Korakot Aromdee’s ability to bring together four of the strengths of his native Phetchaburi province – an abundant supply of see suk bamboo, his grandfather’s kite-making skills and the expert weaving skills of the village elderly. Korakot’s journey to success began when he garnered widespread attention at several international showcases for his crafts. With their unique distinctiveness made by unique skills, they were met with high demand. Managing to find a way to make arts and crafts on an industrial scale, Korakot forms the fishing village where he makes his home as a production unit, thus generating considerable income for the residents and creating a business that is benefiting more than fifty families living in the community.
Somchai Cheewasutthanon : Matching Studio Public Company Limited
Matching Studio: The Hub of Radical Ideas Matching Studio is not your typical production house. Formed by Tee— Somchai Cheewasutthanon from scratch, the company was expanded into entertainment business, split into subsidiaries, won awards at Cannes, and even had the name listed on the Stock Exchange of Thailand. The latest member to the Matching family, “Einstein” is Tee’s unique take on how to boost synergy within the group. Through the combination of subsidiaries, the new kid on the block is capable of proactively creating a product with creative content to match the needs of clients unlike others. Like Tee, a CEO who is a perfect example of guts and determination, all the employees are pushing the company beyond the boundaries by experimenting new things and never saying no to new, radical ideas.
Ketkong Porntaweewat : Porntaweesophon Co.,Ltd.
Porntaweesophon: Zestful Creativity Even in an express lifestyle, cooking remains the very heart of Thai culture. Recognizing this, Ketkong Porntaweewat started an SME offering a ready-to-cook instant food, lessen the process yet fulfill Thai way of life. With the ability to reform in hot water, dried Som Tum, Tom Yum or even durian sticky rice in coconut milk can be promptly served. The magic happens with vacuum drying machines, the company’s invention which was a fruit of 7-year-long research and accumulated know-how of innovative petrochemical engineers, food scientists and Ketkong the mastermind himself. Unlike other drying techniques, vacuum drying allows water in fruits and vegetables to vaporize at a low temperature, thus retaining nutritionally valuable substances and the basic character of the food. This zestful creativity is truly a today’s menu that captures the essence of Thai gastronomy and state-of-the-art technology.
Punwess Sukavanich : Sci-ARMS Co., Ltd.
SCI-ARMS: Into the Heat of Battle Believing that even products from a research lab need to be ableto sell in the marketplace, Punwess Sukavanich, who sought to improve the way the Thai army trains its troops, carried out a series of trials that led to the creation of “RAIDZ,” a wholly Thai-made battle simulation system. The fruit of three years of development, RAIDZ is noted for its quality, accuracy and one-of-a-kind experience made possible by highly efficient laser transmitters, a cutting-edge operating system and high quality Thai-sourced equipments. Original R&D paired with a low-cost “guerilla-style” marketing strategy that specifically targets internet gamers makes RAIDZ a real income earner for Sci-ARMS and a perfect demonstration of how business success today depends on inventors and marketers working hand in hand.
Sonthi Chomdee : Khaokho Talaypu Co.,Ltd
Khaokho Talaypu: A Natural Utopia With a strong belief in Mother Nature and folk wisdom, a man of remarkable faith Sonthi Chomdee is the mind behind “Khaokho Talaypu”, a nature’s home situated in Phetchaboon province. Working in accordance with the laws of nature, he had turned over 80 acresof barren hillsinto a rich forest, a natural utopia. All the products and services; be it processed products, organic cuisine, resort accommodation or a holistic health center, are therefore derived from the harvest of the land. A product-oriented business catering for a niche market, Khaokho Talaypu however seeks not to maximize profits but rather to engravethe path of self reliance upon the society.Lessons learned from the Mother Nature fortified the ideology of natural agriculture and self-reliance, inspiring nearby communities of Hmong and Karen to walk the same path of independence.
ZONE C : Towards Creative Thailand
With people and skills in place and ready foe the shift ti creative economy, what can Thaoland do to strengthen our creative industries?
Ajarn Thongchai Rojkangsadan : NEED A CREATIVE BOOST?
“Balance the body. Balance the brain. The future lies with the ambidextrous human.” Raymond Dart Anthropologist and anatomist
Because creativity, just like other skills, can be learned, Ajarn Thongchai Rojkangsadan, a professor at the Department of Computer Engineering at Chulalongkorn University’s Faculty of Engineering, is therefore taking a new approach to education. Aimed at producing graduates who can use both sides of their brain, cross-disciplinary courses are designed to take students out of their usual comfort zone and force them to look at things from a new angle. If they’re right-handed, he gets them to do things with their left hand. He also wants them to be good at juggling, a mind-building activity that encourages students to think outside the box and learn to deal with failure.
Proving that to define ourselves as either left or right brain dominant is a thing of the past, even Stanford University’s Business School has set up a new D-school program to teach business students how to think like designers. As Raymond Dart noted, “The future belongs to the ambidextrous human.”
Translated by Siritharin Chareonsiri
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