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Baht & Brains : Creative Economy

15 july 2010

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From a mobile exhibition to a book that gathers interviews and documentaries that explain everything about “Creative Economy”, the book covers the origination of the concepts, interpretation, current as well as future situations.

It includes insights into the potential of Thai industries and introduces 5 creative entrepreneurs who think like artists but act like business people.

Get to know the core of the Thai creative industry, a perfect combination between two extremely different disciplines: “economics” and “creativity”.

Find great examples of the food industry, organic agriculture industry, handicraft industry, advertising industry and R&D business.

Porntaweesophonthe owner of the ‘ready-to-cook instant Som Tum’ menu

Khaokho Talaypua nature’s home that originates a resort, a holistic health center and processed organic products

KorakotInternationalbamboo handicrafts. One idea, 10 workers  

Matchinga Thai advertising company that overhauls the media industry with the ‘Through the Line’ approach

Sci-ARMSdeveloper of ‘RAIDZ’ a wholly Thai-made battle simulation system

Translated by Siritharin Chareonsiri

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